Built for Loan Officers Built for Real Estate Agents

More closed deals.
Less chasing leads.

A CRM and done-for-you marketing system built by someone who actually works in the mortgage industry — not a Silicon Valley template with your logo on it.

Your own CRM in 30 seconds · Free forever plan · Upgrade when you're ready

Automatic two-way texting — new leads get a message back within minutes.

30secFrom signup to your own working CRM
2minNew leads get a text back — automatically
$0/moTo start. Free forever plan, no card required
Currently powering live lead follow-up for working mortgage professionals — the same system we run our own deals on, every day. — Where Closed by Friday runs today
See it in 45 seconds

Watch the whole system
close a deal.

A lead comes in, the AI texts back in 30 seconds, books the call, and moves the deal down your pipeline — automatically. Here's exactly what that looks like.

Every lead followed up.
Automatically.

Texts, emails, and nudges until they respond.
So nothing slips while you're on the phone.

Most loan officers and agents lose deals in the follow-up, not the pitch. This system works every lead for you until they answer.

Instant lead response

New leads get a text within minutes, automatically — while your competitors are still checking email. Speed-to-lead is the whole game.

💬

SMS & email sequences

Multi-touch follow-up campaigns written for mortgage and real estate — pre-approvals, refis, listings, past-client check-ins.

📋

A pipeline that matches your world

Stages built around how deals actually move — lead, contacted, application, clear to close — not a generic sales funnel.

🔁

Past-client drip

Automatic long-term touches so past clients come back to you for their next purchase, refi, or listing — and send referrals.

📥

Leads flow straight in

Facebook ads, website forms, and open-house sign-ins land directly in your pipeline. No spreadsheets, no copy-paste.

🤝

Set up for you

We import your contacts, build your campaigns, and train your team. You log in to a working system, not an empty shell.

We don't just hand you software.
We fill it with leads.

Ads, social, and follow-up — run by one team.
So they actually work together.

The CRM is the engine. These services are the fuel.

FACEBOOK & INSTAGRAM ADS

Lead generation on autopilot

We build and manage ad campaigns targeting buyers, sellers, and refi candidates in your market. Every lead drops straight into your CRM and gets texted instantly.

SOCIAL MEDIA MANAGEMENT

Stay visible without lifting a finger

Consistent, professional posts for your business pages — market updates, rate news, listings, and local content that keeps you top-of-mind with your sphere.

THE FULL SYSTEM

Ads + social + CRM, one team

Leads come in from ads, follow-up runs automatically, your social presence builds trust in the background. One monthly price, one person to call.

Connects to the tools
you already use.

Leads flow in, follow-up goes out, data moves freely.
No copy-paste in between.

Start free.
Upgrade when it pays for itself.

Your own CRM in 30 seconds — no card, no sales call.

Big-name platforms run $100–150+ per user with annual contracts. This doesn't.

Free

Kick the tires
$0/mo
Free forever · no card required
  • 250 contacts, 1 user
  • Pipeline, tasks & notes
  • Booking pages & lead forms
  • 10 AI actions/month
Start Free

Starter

Solo LO or agent
$49/mo
Everything in Free, plus:
  • 5,000 contacts
  • Follow-up automations
  • 2,000 emails/month
  • 100 AI actions/month
Get Starter

Brokerage

Teams & offices
$299/mo
Everything in Pro, plus:
  • 10 users + 5 sub-accounts
  • Your own branding (white-label)
  • 50,000 emails, 2,000 texts/mo
  • 5,000 AI actions/month
Get Brokerage
Month-to-month, cancel anytime. Upgrade, downgrade, and buy extra texts/emails/AI right inside the app. Annual billing: 2 months free — ask us.

Want us to fill it with leads too?

The services are humans-included — they start with a 15-minute call, not a checkout page.

Social Media

Stay top-of-mind
$399/mo
No setup fee
  • 12 posts/month, 2 platforms
  • Mortgage & RE-specific content
  • Branded to you, ready to approve
  • Monthly content calendar
Book a Demo

Facebook Ads

Lead generation
$499/mo
+ $299 one-time setup · ad spend paid to Meta
  • Campaign strategy & creative
  • Buyer / seller / refi lead funnels
  • Leads delivered into any CRM
  • Monthly performance report
Book a Demo
Ad spend is paid directly to Meta on your card — we never touch it.
Why Us

Built inside the industry,
not sold into it.

Most CRMs are built by software companies that have never rate-locked a loan or sat an open house. This one was built inside a working mortgage operation — because nothing off the shelf handled follow-up the way producers actually need.

That means the pipeline stages, the text sequences, and the automations already match how your deals move. And when you call for support, you're talking to the person who built it — someone who speaks mortgage and real estate, not ticket numbers.

"Every feature in this system exists because a real loan officer needed it on a real file. That's the difference." — Founder, Closed by Friday

Questions, answered.

Do I have to sign a contract?

No. Everything is month-to-month. If it's not making you money, you shouldn't be paying for it — cancel anytime.

What happens to my leads and contacts if I leave?

They're yours, full stop. You get a complete export of your contacts, notes, and conversation history. We keep the software; you keep your data.

How is this different from Follow Up Boss, Jungo, or kvCORE?

Three ways: it's built specifically around mortgage and real estate follow-up (not adapted to it), it's set up for you rather than handed to you empty, and it can come bundled with the marketing that actually fills it with leads. Also, it costs less.

Who pays for the ad spend on Facebook campaigns?

You do, directly to Meta on your own card — typically $500–1,500/month depending on your market and goals. Our fee covers strategy, creative, and management. We never mark up or touch your ad budget.

Can my whole team or office use it?

Yes. Pro includes 3 users; Brokerage includes 10 users plus 5 fully separate sub-accounts with your own branding — the same setup the big white-label platforms charge $497/month for. Bigger office? Book a demo and we'll put together custom pricing.

Do I need a demo to get started?

No — the CRM is fully self-serve. Create a free account, poke around, and upgrade inside the app whenever you're ready. Demos are for the done-for-you marketing services, or if you just want a guided tour.

I'm a real estate agent, not a loan officer. Does this work for me?

Absolutely. The pipelines, follow-up sequences, and ad funnels come in both flavors — buyer/seller workflows for agents, purchase/refi workflows for LOs. Agent-LO teams love running both sides in one system.

How fast can I be up and running?

Most clients are live within a week: we import your contacts, connect your lead sources, and turn on your follow-up campaigns. Ads take about two weeks from kickoff to first leads.

Close more.
Chase less.

See it working in 15 minutes. Pick a time below — we'll look at how you handle leads today and show you exactly what would run on autopilot instead. Booked through our own CRM, naturally.

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Or email [email protected]